Federal Development School

Separador-Titulo

INTENSIVE PROGRAM IN INSTITUTIONAL COMMUNICATION

In a context of growing communicational complexity—marked by information overload, disinformation, fake news, and declining trust in institutions—public sector teams face the challenge of communicating state actions with clarity, transparency, and purpose. Institutional communication thus becomes an essential tool for strengthening citizens’ access to information, promoting understanding of public policies, and cementing trust in institutions.

This program aims to provide a set of theoretical and practical tools to strengthen work in a sensitive area of vital importance for public management, building capabilities to design effective strategies, frame the narrative, manage crises, support institutional leadership, and plan communication as part and parcel of public management.

  • Incorporate strategic communication planning as a core component of public management.
  • Provide innovative content and management tools and processes that help consolidate a staged working method, including diagnosis, positioning, strategy, discourse/messaging, identity, and implementation.
  • Consolidate a space for the exchange of ideas, proposals, and challenges that integrates communication planning as an essential element of public management.

Officials from provincial governments who hold leadership or coordination roles and are responsible for or involved in decision making related to the government’s institutional communication strategy.

Mixed (12 virtual classes and 2 in-person sessions of two days each).

  • Classes (virtual and in-person)
  • Workshops
  • Capstone (in-person)

Communication, politics, and governance: The strategic role of institutional communication in public management / Communication as public policy: Transparency, access to information, and informed public / Communication planning / Strategy building / Digital communication toolkit: New audiences; social media management; content, styles, and tone / Identity design / Communication training: Tools for preparing speeches, presentations, and interviews / Communicable actions.

To maintain enrollment status, participants must attend at least 75% of the classes and successfully complete the assigned activities. Participation at in-person sessions is mandatory.

To successfully complete the program, participants must prepare and submit a Capstone Project where they identify a communication-related problem or challenge within their area of responsibility, design a strategy with its key components, and produce a communication piece concerning the proposal.

Registration for the program has ended.