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Wines: reverse mission to export

Together with the Argentine Wine Corporation (COVIAR), the CFI organizes reverse trade missions with the aim of expanding the export markets for Argentine wines, putting producers from different regions in contact with potential importers from Latin American countries.

Reverse trade missions are an instrument for the promotion of foreign trade that brings potential buyers from different countries of the region to the provinces so that they can learn about local production and the establishments where wine is made.

There will be four missions this year and one in 2023. The first business round, in August, was held in Cafayate, with wineries from Salta and Jujuy. In September it was the turn of La Rioja and Catamarca. In October, San Juan and Mendoza. And the November visit will be to Northern Patagonia, covering Neuquén, La Pampa and Río Negro. Next year, Southern Patagonia will feature the participation of Chubut and possibly an incipient Santa Cruz wine project.

The structure is the same for the four missions: an introductory seminar on the target markets for the participating wineries, where they are given practical tools on the entry requirements for each country and export procedures. Then, potential buyers visit the provinces, where they attend presentations led by expert winemakers from each region and tour the wineries.

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