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Wines: reverse mission to export
Together with the Argentine Wine Corporation (COVIAR), the CFI organizes reverse trade missions with the aim of expanding the export markets for Argentine wines, establishing contact between producers from different regions and potential importers from Latin American countries.
The reverse missions are an instrument for the promotion of foreign trade that brings potential buyers from different countries of Latin America to the provinces so that they can learn about local production and the establishments where the wines are made.
There were four missions in 2022 and another one to be held in 2023. The first business round was in August and took place in Cafayate, with wineries from Salta and Jujuy. In September it was the turn of La Rioja and Catamarca; in October, San Juan and Mendoza; and in November, Northern Patagonia, covering Neuquén, La Pampa and Río Negro. Next year, the South of Patagonia will have the participation of Chubut and possibly an incipient Santa Cruz wine project.
The work scheme is the same for the four missions: an introductory seminar on the destination markets for the participating wineries, where they are given practical tools on the entry requirements for each country and export procedures. Potential buyers then visit the provinces, where they attend presentations led by expert winemakers from each of the regions and tour the wineries.
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